What I'm doing now
Contracting as a brand and visual designer
Four years in, working with founders and teams who need their brand to look like it means business. Some want the whole system built from nothing. Others have a logo and no idea what to do next. Both are welcome.
Agency, tech, retail and fintech
I've designed across all four, so I'm as comfortable with a product launch deck as I am with a shelf-ready package.
The whole design function, end to end
At more than one company, I've been the person who owns design. Brand, marketing, product and everything in between, from first brief to final file.
Building with AI
Right now I'm using AI to build things that actually ship, not just concepts that look good in a deck.
Away from the desk
Co-organising the Writers' Room, BLR
A room full of people writing together. No workshops, no critique circle, just a table and a couple of quiet hours.
Learning photography
One small camera, learning to see. A few frames live on Pexels.
A 540-day chess streak
At least one game every single day, and counting. Challenge me on Chess.com.
Off the clock
A Ganpati idol, every year
I've sculpted one by hand for the festival every year since I was 9.
Lego, minus the instructions
I love building Lego, but never the sets. I invent my own, mostly houses and bungalows.
I paint, too
A few of my paintings live on Behance.
Companies I've worked with
In-house, on contract, and freelance.
Events & communities
Rooms I've helped build, designed for, or run.
I lead the IxDF Pune chapter and here's three free months for you
Sign up through my link and you get three months of an Interaction Design Foundation membership, free. Courses, community, the whole library.
Claim three free months →Selected projects
Hack Day Bengaluru
Event identity and print collateral for a Hacktoberfest open-source AI hackathon, from a 6 ft standee to an A6 passport.
Read the case study →
The Writers' Room
A newspaper-styled case study for a Bengaluru writing meetup, covering its brand, website, and print design.
Visit the site ↗
Graphic & visual design portfolio
Print, packaging, campaign and event work. The range, in one place.
View on Behance ↗
Sovereign Cloud Platform
Logo, brand system, information architecture and the full website, designed and shipped in six weeks.
View on Behance ↗Writing
Notes on design, research and the work, published on Substack.
The answer they didn't write down
Read on Substack ↗
Two fields, one purpose: Understanding UX and HCI
Read on Substack ↗Let's work
together
A studio of one. You get the range of an agency: identity, digital, print, packaging, events, and the attention of a single designer who stays on your project from the first call to the last file.
How working with me goes
- 01 Brief and audit
- 02 Direction
- 03 Build the system
- 04 Rollout and handoff
- Scope, price and timeline agreed before anything starts.
- You talk to the person doing the work. Always.
- Every file and font is yours at the end.
What I make
Brand identity
The whole visual world of the business, built from the positioning up.
- Logo and wordmark design
- Type, colour and layout system
- Rebrands and identity refreshes
- Packaging and label design
- Brochures, flyers and stationery
- Merch, stickers and signage
- Illustration and iconography
- Guideline document your team can use
On request per project
Websites
Every screen designed and organised, handed off ready to build.
- Sitemap and page structure
- Landing pages and full sites
- Desktop and mobile design
- Components, states and interactions
- Developer handoff files
On request per project
Design partner
A studio on call for teams that ship constantly.
- A set number of requests a month
- Social templates and campaign creatives
- Pitch, investor and sales decks
- Event, booth and exhibition design
- Motion graphics and animated posts
- Rolling turnaround, no re-briefing
On request per month
Tell me what you're building.
Send a line about the project and the deadline. Let's take it ahead from there.
Kind words
“One of the most energetic and collaborative people I've worked with. Social, websites, packaging, booth design: she delivers across the board, creatively and reliably. I'd 100% recommend her.”